Having a brand alone is not enough. To win over customers you need to make sure you shout about your brand and get your name in front of as many eyeballs as possible.

But it’s not always easy to gain fresh customers.

Brand awareness is actually making the consumer acquainted about a particular brand or product. The availability and existence of a specific brand in the minds of people is very important as we live in a world where people have a tendency to lean towards branded products. It has become vital that most people have at least heard about the brand and recognize it as it can prove to be an asset for the company. The main components of brand awareness are the instant recognition of a brand or the recall performance of that brand.


The decision of a consumer whether to buy a product or not is often dependent on his/her awareness about that particular brand. Understanding helps in making the choice easier. When a consumer goes to a market, he will go through the different brands for a particular product but he will definitely buy the most familiar and recognizable product.


It is not possible for a company to operate successfully until and unless consumers are aware of that brand and its products. For example, people incline to eat food items that belong to a reputed brand, as they do not want to compromise with their health. A high profile brand will have greater sales figures than an ordinary brand selling the same item at a lesser price.

Consumers lean towards reputed branded products even though their prices are a bit higher. This is because of the awareness that product has been able to generate in the minds of the consumers. The bigger the brand awareness the greater is the mentality of the consumer to buy its products.


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