This type of merchandise wows customers and heightens their impression of your business. All retailers should maintain a level of at least 10% of this type of merchandise as part of its overall inventory mix. Note that while customers are wowed by these products, they don’t necessarily buy them; which is why you want to keep the amount low and controllable.
Image-enhancer merchandise is necessary to creating the wow factor that generates word-of-mouth advertising among your customers. For example, in my shoe stores, we carried several Cole Haan styles. In Texas, where all my stores were located, this brand was considered “high end” and if your store had it, it elevated the quality of all of your products in the customer’s eyes.
Please contact us to discuss your specific business requirements!