Trade

TRADE ACTIVATION

When you are planning on bringing a brand to LIFE, the highly trained staff at United Brand can support you in making your dream a reality.

We assist our partners to energise, promote and remain dedicated to their visions. We create experiences that fuel connections between brands and the people vital to their success. We anchor brand building, brand activation and field marketing services.

Getting the brands on shelf and hoping it sells without any activity is a recipe for disaster. That is why our team works closely with the brand owners to develop trade activation programs that stimulate trials among new customers and increase consumption among regular customers while protecting the integrity of brands. For Off-Premise brands, our merchandising and sales team implements in-store programes delivering a perfect execution each and every time with photographic accounts of all results.

We help our clients expand their distribution channel by identifying uncovered retail outlets in the target territories and enrolling them with attractive baits thereby helping our clients to expand their reach in markets.

Key principles

  • To inspire demand for a particular brand, they must tap into the consumers’ passions using creative strategies and ideas.
  • Timing plays an important rolein connecting consumers at the right time, and the right place so that the consumer becomes a motivated user and fan of the brand.
  • Using activation strategies, such as in person experience events,this can lead to the consumer starting to believe in the brand and what it stands for, which is a closer step in the path to purchase.

Please contact us to discuss your specific business requirements!